Every story needs telling. Every cause needs campaigning. Every concept needs cracking.
As a freelance Senior Copywriter based in Wellington New Zealand, I work with businesses and
design or advertising agencies to generate ideas and craft creative copy.
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SwimWell
Brand Story, Design, Naming The Wellington Swim School needed a new name, story and identity. Something that would ... -
Auckland Museum
Design Making a bequest is a very personal, private and strange process to go through. ... -
Xero
Design Xero celebrates the beauty of being a small business owner. In this case, we ... -
Ditto
Brand Story, Naming A new niche business needed a name, strapline and brand story that felt fun ... -
WCC Wellington Gardens
Brand Story, Design The Wellington City Council has four distinctly different gardens. The trouble is most people only ... -
Rothley
Brand Story, Design Rothley are an executive search and recruitment company unlike others. This lovely team needed ... -
Honda
Advertising I had the pleasure of working on some great creative briefs for Honda, from ... -
Perriam
Brand Story, Design Christina Perriam is a fashion designer based near Queenstown who had a unique upbringing. ... -
Wellington Free Ambulance
Advertising, Brand Story Wellington Free Ambulance are the only paramedic service in the entire country who are free. ... -
New World
Advertising, Video It's not every day that you get to sit in a New World carpark ... -
ALAC
Advertising The Alcohol Advisory Council of New Zealand (ALAC) had a specific job to do; ... -
Milestone Homes
Advertising, Video Milestone Homes, like many medium sized brands, had a small budget. We had a ... -
Mainland Cheese
Advertising, Video Mainland Cheese is a New Zealand classic, and Stirling Colby was a new addition. ... -
ACC Sportsmart
Advertising, Video ACC are a major sponsor of the AIMS Games (Association of Intermediate and Middle Schools), ... -
Perino
Brand Story, Design, Naming Perino is a unique yarn of possum and merino created only in New Zealand. ... -
Air New Zealand
Advertising, Video Air New Zealand is a brand other brands want to be like, and all creatives ... -
Aroa
Brand Story, Naming A medical technology company previously known as Mesynthes, was in need of a new name ... -
Kiwibank
Advertising Kiwibank do business banking, but not like every other bank. They get what it means ... -
Humankind
Brand Story, Design Formerly known as HR Shop, Humankind rebranded to align their identity with who they ... -
Mates & Dates
Naming Mates & Dates is an ACC initiative healthy relationships programme for secondary schools. I came ... -
MAS Life
Advertising MAS is insurance for professionals. Professionals who deserve to be spoken to respectfully, and not ... -
White Ribbon
Advertising White Ribbon is about men speaking up about violence towards women. What I like is ... -
Lincoln University
Advertising Lincoln University is unique in that it speaks to a cause. When you come ...